Keel - AI Spending Coach | Fintech App Animation
Keel is a cash flow app concept for freelance income.
"Where am I overspending" is a question most finance apps answer with a pie chart and no opinion.
→ The category first, eating out at $412 this cycle
→ Then the pattern, mostly weekends and mostly late
→ Then the size of it, 42 percent above a typical cycle
→ Only then a recommendation, tied to the date the balance actually gets tight
Learning: the order is the design. Show the evidence before the advice and the advice gets believed.