Vetted — Illustration System

As the visual system evolved, Vetted required a cohesive illustration approach that could extend the brand beyond static identity and into a scalable asset library. The challenge was to maintain character and expressiveness while ensuring consistency across different contexts and compositions.

We developed a structured illustration system built on shared proportions, line logic, and controlled color application. Each character is designed to function both independently and as part of a group, allowing flexible compositions without breaking visual balance. The simplified forms and repeatable patterns ensure that illustrations remain recognizable and easy to reproduce across product and marketing surfaces.

This system enables the brand to communicate with clarity and personality while staying operational within a product environment. As a studio, we defined the illustration rules and asset logic to ensure that new visuals can be created consistently without redefining the style each time.

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