Inooko Brand Identity

Project:

A refresh to the French pet and lifestyle brand, inooko. The name itself is a playful mash-up of the Japanese words “inu” (dog) and “neko” (cat). We explored a wide range of hand-lettered styles and aimed to incorporate a subtle nod to the pets we love. The final wordmark can be reduced to an iconic pet silhouette, supporting responsive logo use on social, mobile, and micro-interfaces.

Pulling the tail shape from the logo, we created a repeatable visual, intentionally shaped to resemble a speech bubble: a subtle visual cue that brings the brand’s personality to life. This subtle detail quietly suggests that inooko’s pets have a voice.

Interested in creating a brand that lasts?

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