Jetty — Insurance Website Design

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Jetty is a modern insurance platform built for the Canadian market. We designed a full marketing website that clearly communicates Jetty’s value, simplifies complex insurance topics, and builds trust through clean visuals and strong UX fundamentals.

The goal: make insurance feel approachable, transparent, and easy to navigate for both consumers and professionals.

What We Designed (Key Highlights)

  • Modern landing page focused on clarity & conversion

  • Insurance categories displayed with simple, modular UI

  • Compliance section (PIPEDA, FINTRAC AML, Licensing) made easy to understand

  • Capability highlights for analytics, automation, and integrations

  • Scalable UI system that supports future growth

Design Direction (Essentials)

  • Calm, trustworthy visual style

  • Clean layouts with soft gradients

  • Clear content hierarchy for quick scanning

  • Human-centered visuals for emotional connection

Outcome (Most Important)

✔️ Simplified complex insurance info into a clear, visual experience

✔️ Built trust through a professional, Canada-focused design

✔️ Improved conversions with strategic CTA placement

✔️ Created a scalable foundation for long-term product expansion

A modern, accessible, and conversion-ready website built for the next generation of insurance platforms.

Aero | UX/UI Design Agency
We design and build digital experiences

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