Solvd - Brand Exploration 1

We rebranded Solvd from a QA agency into a global AI transformation partner with over 1,000 employees. In just 100 days, we defined the strategy, crafted a new identity, rolled out brand collateral, redesigned the website, and activated the brand across key touchpoints.

This is one of the brand explorations that didn’t make the cut. I loved the simplicity of using just a rectangle as the logo icon. It’s a bit reminiscent of the R/GA agency, but there were so many potential plays with the shape. In the end, it was a tad too simplistic, but still worth sharing with the community.